The content you create on your website needs to be seen by as many people as possible so it’s shared. Shareable content spreads quickly as readers connect with a topic, story, or idea and click to share it with others. Even though many people separate search engine optimisation from content marketing, the fact is that SEO and content marketing overlap considerably. In fact, they form a bond that can boost a website to the top of search engine rankings.
Content marketers are always focused on creating engaging content that captures attention and encourages shares. But doing this is not always easy because not all content resonates with readers enough to entice them to pass it along. If you’re struggling to produce great content that’s shared frequently, here are some helpful tips on how to make your content more shareable.
Use Attention-Grabbing Headlines
An attention-grabbing headline is your opportunity to captivate your readers and show them what you have to offer. A great headline itself can trigger social sharing, as a study has shown that the majority of links shared on social media aren’t even clicked on as they are shared based on the headlines alone. Great headlines can be a little weird, as weird grabs attention. Just focus on writing headlines that will excite your readers and entice them to share. It’s always best to take some time when writing a headline by toying with a few ideas until you find one that you think will get your readers psyched.
Use Your Social Channels to Promote Your Content
You should be promoting the content you create on your social media channels by posting short blurbs to get your followers interested. And of course, don’t forget to drop a link there for them to go directly to your content. It’s fine to share the same content several times on social media because most often, users don’t care or even notice. But don’t be a spammer and share the same thing over and over again. Just use your common sense so people don’t start ignoring you or worse yet, unfollow you.
Online users love visuals so you should be using them in your content. To get more engagement and sharing, use photos, illustrations, GIFs, infographics, and videos (as long as they’re short). People tend to read, share, and remember content if it comes with visuals.
Many studies have found that content containing visuals like photographs gets more views than plain content so visuals do indeed matter. Make sure your visuals are relevant to your content and are eye-popping. People tend to react to colour more than black and white so don’t be afraid to go bold with colour.
Make Your Content Interactive
By making your content interactive with quizzes, calculators, contests, and games, you’ll be able to engage your readers and encourage them to share. Interactive content offers you a unique opportunity to make your brand stand out while engaging with your audience and enticing them to share. Take a look at BuzzSumo’s examples of engaging interactive content for more ideas.
Don’t Forget to Add Social Share Buttons
Placing social share buttons on certain pages of your main website and on your blog posts benefit SEO in two main ways: These buttons make it easy for readers to share your content to drive relevant traffic to you. They also provide you with the opportunity to get some natural links as your readers mention and link to your content on their sites and blogs.
For best results, place the share buttons at the top and bottom of the content to satisfy both impulsive readers reacting to your headlines as well as those who’ve consumed your content and want to share it when finished reading.